About Unframed
Unframed Art Collective is an international curatorial and art advisory platform founded in Tel Aviv by Gemma‑Rose Stern‑Meiraz and Daniela Joy Tehranian.
Operating across Europe, Israel, and the United States, Unframed works at the intersection of contemporary art, architecture, hospitality, and lived space. The collective develops site-specific, narrative-driven art programs that extend beyond the traditional gallery model - placing artists within hotels, cultural institutions, private collections, and public-facing environments.
In its first year, Unframed curated multi-city exhibitions, advised private collectors, and generated six-figure private sales, while introducing new cultural formats that merge art with place, context, and experience.
The name Unframed reflects the collective’s core philosophy: presenting art beyond conventional frameworks - intellectually, spatially, and culturally. With curatorial roots spanning London, Tel Aviv, Milan, and Rio de Janeiro, Unframed bridges global artistic practices with local narratives, connecting artists, collectors, and institutions across markets.
Unframed represents a new generation of cultural leadership - focused on building long-term value for artists and collectors while reshaping how contemporary art is collected, experienced, and sustained.
Alongside its exhibition program, Unframed serves as curatorial advisors to leading hospitality projects, overseeing art programs and acquisitions, including Hotel Montefiore (Tel Aviv) and select international hotel initiatives.
The collective also runs an international artist residency at Room 25, Herzl 16 (Tel Aviv), providing artists with a platform for research, production, and public engagement within the city.
Founders
Gemma-Rose Stern-Meiraz
Gemma-Rose Stern-Meiraz is a British-born curator and art advisor working at the intersection of contemporary art and private collecting. Raised between London and Israel, her practice is informed by a cross-cultural perspective and early immersion in international art and architecture. Her work is shaped by a family heritage connected to philanthropy and cultural life, grounding her approach in discretion, responsibility, and trust.
She holds a multidisciplinary degree in Art History and History and developed her professional foundation through institutional experience at the Tel Aviv Museum of Contemporary Art, alongside work with galleries and established curatorial figures.
Her experience spans both the primary and secondary markets, advising private collectors while maintaining an institutional curatorial approach.
Gemma is the co-founder of Unframed Art Collective, a curatorial and advisory platform operating across Europe, Israel, and the Middle East.
Daniela Joy Tehranian
Was born in Antwerp and raised in Valenza, Italy, within a multicultural family deeply rooted in art and craftsmanship. Her early exposure to the arts began at home, shaped by a family background in jewelry making and collecting Old Master paintings and Persian rugs.
She earned her Bachelor’s degree at IULM University in Milan, studying art, law, and economics, and later completed a Master’s in Art Business at Istituto Marangoni in Florence (2024). Daniela’s professional experience spans gallery practice, auction houses, and institutional contexts, including internships at Phillips Auction House in Milan.
Daniela is the co-founder of Unframed Art Collective, a curatorial and advisory platform dedicated to authenticity, long-term value, and the thoughtful support of emerging and mid-career artists, operating across Europe, Israel, and beyond.
For further inquiries, questions, or other additional information, contact us via the email below
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